Organizers for the Advertising for Business Growth Trade Fair in Lilongwe have appealed to Malawian businesses to learn to appreciate the importance of taking part in trade fairs.
Franklyn Mbewe one of the organizers for the 10 day trade fair event which began last week in Lilongwe made the remarks following the low participation by Malawian business.
A lot of businesses from Uganda, Tanzania and Kenya are among the most participating businesses. Some Malawian businesses have shunned the fair while others have began to attend the event which is meant for any kind of business.
Mbewe says participating in trade fair exposes businesses to potential markets and helps to grow businesses.
“The challenges we have so far is that the most of the businesses we have here are foreigners.” He said, “Malawians find it hard to participate in these fairs, so they delay while some only just promise to participate”
“It is good that Malawians businesses do participate in these trade fairs because this is a good market place for everyone to reach customers and have your contact details” emphasized Mbewe
A young Malawian business entrepreneur and Managing Director for Blessed Hands Investments, Charles Dillah says the fair has helped him to make connections with several customers.
He urged other businesses to make use of trade fair opportunities.
No comments:
Post a Comment