Standard Bank Rebrand its Jazz Concert to ‘Blue Mingoli’

Standard Bank's annual music concert 'Joy of Jazz' returns this year with new name 'Blue Mingoli'

Last year, the bank took a break from hosting a main jazz concert, but instead treated its selected customers to a jazz evening with South Africa's contemporary jazz man, Jimmy Dludlu in Lilongwe.

Margaret Kubwalo 

"I am pleased to announce that the main Jazz Concert is back. We have rebranded the concert to "Blue Mingoli" disclosed Margaret Kubwalo-Chaika Standard Bank Head of Personal and Business Banking  

Kubwalo said the rebranding aims to create a relevant platform for the bank's annual jazz concerts while maintaining its objectives of promoting the development of local musicians.

She therefore said Blue Mingoli will maintain legacy where leading Malawian musicians will be invited to share the stage with international artists.

"Under Blue Mingoli, we have created a new platform that resonates with Malawian music lovers, our customers and local musicians

Blue Mingoli will not take away anything from our fans, but rather add icing to a delicious cake." Added Kubwalo

Kubwalo said Blue Mingoli highlights the power of relevant connections that the Standard Bank brand has with its customers who are lovers of music. 

This year's Blue Mingoli concert is scheduled to take place at the Bingu International Conference Centre in Lilongwe on October 24, 2015.

"We have cast the net wider in terms of the caliber of the international artist we will invite." Said Kubwalo but indicated that the Bank will reveal the identity of the artists soon 

Ahead of the concert, Standard Bank has lined up a series of pre-concert shows at popular entertainment joints in Blantyre and Lilongwe.

In 2012, Standard bank brought South Africa's award-winning artist, Zahara, the following year, the bank invited US Grammy-Award winning jazz master, Earl Klugh.