Nicky Mathews (Middle) |
Banja
La Mtsogolo (BLM) says has done some changes to its condom brand “Manyuchi” in
response to consumer preference and making the product more relevant to all
users.
The
rebranding of Manyuchi comes as a result of market survey done by BLM last year
and the changes on the product address the feedback got from the respondents.
Country
Director for BLM, Nicky Mathews says as Manyuchi is the core part of Family
Planning Services for the institution, they considered it more important to
solicit views from its customers on Manyuchi condoms.
Manyuchi new look |
“We
are responding to the market research done last year (2014), now we have
changed color and scent of Manyuchi condoms. We have an updated condom which is
better than we had on the market before” she said
She
also said BLM has also done this because they still want Manyuchi to remain
relevant product which makes people happy and appealing to all users as people
use it in prevention of unwanted pregnancies and sexually transmitted diseases
(STI’s).
The
BLM’s country director emphasized that the Manyuchi quality and some features
remain unchanged but its strong scent has been reduced whereby now the condoms
have a moderate chocolate scented from deep chocolate scent with new packet
looks.
Nicky Mathews (Left) and Mary Mitochi (Right) |
Mary
Mitochi, BLM’s Director of Health Services responsible for Operations has
indicated that the research involved interaction with 800 people whom, 77% were
in favour of Manyuchi condoms. However, said they pointed out issues of color,
scent and pocket friendly packets as only requests made for change. Mitochi
said only sexually active persons and uses condoms were the participants of
this research.
She
has also expressed hope that people should not expect to deep more in their
pockets as a result of this modification, however, Mitochi has acknowledged
that a slight change of price might happen as retailers are the ones who
determines the prices for condoms.
The
modified Manyuchi will be launched this Saturday 11th September,
2015 at Silver Stadium where among other activities include drama and Live
musical performances by Gwamba and Skeffa Chimoto.
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